What Your Sponsorship Includes

Your name
at the hardest
moment.

★
Named stage sponsor — THE BIG ONE
Your brand is the sole named sponsor of THE BIG ONE across all campaign materials, social media, the website and in any press coverage. "The Big One, sponsored by [You]." Every reference to the hardest day of the campaign carries your name.
01
Dedicated THE BIG ONE social content
James and Andy will post live updates throughout THE BIG ONE — the start in Falaise, the gorges at Pont-d'Ouilly, the summit at Rock of Oëtre, the finish at Carrouges. Your sponsor name and/or logo tagged or credited on each post.
02
Logo on campaign running kit
Your brand carried on James and Andy's race kit for THE BIG ONE — and in all photography and video captured on the longest day of the campaign.
03
THE BIG ONE page on the website
Your brand featured prominently on the dedicated THE BIG ONE page of thelongroadback.com — a page that will be linked from all campaign social media on the day and archived permanently on the site.
04
Photography credits
Alan McNamee, lead photographer, will be on the ground to document THE BIG ONE. Selected images are available for sponsor use subject to agreement, with full attribution and campaign credit.
05
Pre-run sponsor mention
Named in the campaign launch communications and sponsor announcement content distributed via social media and press contacts, including a Telegraph connection for pre-run publicity.
06
Post-run thank you content
A dedicated thank-you post after the run, calling out THE BIG ONE sponsor by name, with the finish statistics and totals for the three charities. The moment when the fundraising result is announced is the best moment for your brand to be attached to this campaign.
The Audience

Who's
watching.

3
Charities — each with their own supporter networks
2028
18 months of campaign content before the run starts
350+
Miles — a story that builds across 12 days
THE BIG ONE
The peak coverage moment of the whole campaign

The Long Road Back is not a one-day story. It is 18 months of training, preparation, fundraising and storytelling — followed by 12 consecutive days on foot from Dorset to Paris. The audience builds from day one and reaches its peak on THE BIG ONE.

The three charities — Fortuneswell Cancer Ward, Prince of Wales Renal Ward and MIND — each bring their own supporters, donors and communities. Combined, the reach of this campaign extends significantly beyond the runners' personal networks.

THE BIG ONE is the day the story reaches its highest point of drama. The longest distance. The most challenging terrain. The point at which anyone following the campaign is most engaged. That is the moment your brand appears.

Early sponsors — those who commit before the campaign goes public — receive the maximum benefit: 18 months of association with the run, from launch through to the finish line at the Arc de Triomphe.

The Charities

Who the
money reaches.

Andy's charity
Fortuneswell Cancer Ward
The ward that treated Andy Potter. Every pound raised goes directly to the team and facilities that made a difference when it mattered most.
James's charity
Prince of Wales Renal Ward
The ward that kept James Sayers alive. A direct, personal debt — run as a debt of gratitude, one mile at a time.
Both runners
MIND
Because everyone who has ever needed someone to talk to and couldn't find the words deserves a run like this too. Mental health is the third thread of this campaign.
Sponsorship Options

Two ways
to be part
of this.

1 Position Only — Exclusive
THE BIG ONE
£2,500
One exclusive position. One day. Your name on the hardest miles.
  • Sole named sponsor of THE BIG ONE across all campaign channels
  • Live social tagging throughout the day — start, gorges, summit, finish
  • Logo on campaign running kit for THE BIG ONE
  • Prominent feature on the dedicated THE BIG ONE web page
  • Pre-run sponsor announcement in campaign launch communications
  • Post-run thank-you content when fundraising totals are announced
  • Photography access by agreement — Alan McNamee on the ground all day
  • All drone footage from THE BIG ONE transferred to sponsor at end of day
Headline Opportunity
Lead Sponsor
POA
Custom campaign-wide package — call to discuss
  • All THE BIG ONE Day Sponsor benefits included
  • Prominent kit branding for the full 12-day campaign
  • Named across multiple days — or the entire run
  • Press release inclusion and media association
  • Custom content created around your brand throughout the campaign
  • Telegraph pre-publicity association
  • Bespoke agreement — everything negotiable

Get in
touch.

Sponsorship is available now — 18 months before the run begins. Early sponsors receive the full benefit of the campaign build-up, not just the run itself.

To secure the exclusive THE BIG ONE sponsorship at £2,500, or to discuss a bespoke lead sponsor package across the full campaign, get in touch directly with James Sayers.

Packages are filling. THE BIG ONE will have one named day sponsor.

Email James → ← Back to THE BIG ONE
All funds raised go directly to the three charities. Sponsorship fees contribute to campaign costs and logistics. Full transparency available on request.

The Long Road Back is a charity challenge run from Bridport, Dorset to the Arc de Triomphe, Paris, in April 2028. Sponsorship enquiries and packages are informal at this stage and will be formalised on agreement. All distances marked as approximate are based on planned routes and may vary on the day. James Sayers and Andy Potter are completing this run in a personal capacity for the benefit of Fortuneswell Cancer Ward, Prince of Wales Renal Ward and MIND.